Essentials
The ultimate AI assistant, that talks and types, to supercharge your student recruitment funnel.
Launching May 2025
The product
An AI-powered assistant that goes way beyond a traditional chatbot. With one line of code, it embeds on your website and lets prospective students speak or type naturally to get answers about courses and institution content. It qualifies prospects in real time and routes high-intent leads directly to your CRM. Available 24/7 in up to 70 languages, and grounded in your official data, it captures and converts enquiries whenever they happen.
How does it work?
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1. Book a demo
Start by booking a short demo with our team. We’ll walk you through how it works, show real examples of student conversations, and explore how it could support your recruitment goals. We’ll also help you decide whether the assistant should sit across your website or on a single page.
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2. Build your AI Assistant
We start by scraping your website content and then shaping your assistant around your institution. This includes customising the voice, branding, text and colours, as well as defining the key questions and conversation flows you want the agent to handle. This will ensure it looks like a native tool.
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3. Add code
Once your assistant is ready, your web team adds a short line of code to your website to make it live. We work with you to choose the optimal placement, whether site-wide or on a specific page, based on user journeys, campaign traffic, and where prospective students are most likely to engage.
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4. Launch
As your assistant begins engaging prospective students, every interaction is captured in the AskEd dashboard. Your team can review incoming enquiries, spot trends, and use those insights to refine the experience and improve recruitment performance over time.
What is included?
Multi-modal (type or talk) and built in conversational AI stack
Embedded directly into your website with a single line of code
Answers course, entry requirement and application questions instantly
Qualifies prospective students in real time through dynamic questioning
RAG-grounded on your official data for accuracy and compliance
Routes scored leads directly into your CRM
Operates 24/7 across global time zones
Provides URLs and supports website navigation
Sends summary emails to user post-completion
Multilingual - up to 10 languages
Customised to your brand identity
Client dashboard with live analytics
Where does it go?
Site-wide
Deploy the assistant across the entire website as a conversational layer that students can access from any page. It answers questions instantly, guides users to relevant information, and captures high-intent enquiries directly into the CRM.
Single-Page
Add the assistant on a dedicated page where students are directed to speak with it. This creates a focused conversation space for answering questions, qualifying interest, and capturing contact details.
Privacy, Security & GDPR-First Architecture
Engineered with stringent privacy standards. It stores no student data. Operates fully within GDPR requirements.
Customisable To Your Organisation’s Tone & Voice
Education providers can shape its personality, voice, accent, tone and even visual identity.
Built for Scale (From 10 to 100,000 Conversations)
Effortlessly manages huge spikes in demand during peak periods such as Clearing and results days.
Plug-and-Play Deployment (Days, Not Months)
It is delivered as a lightweight widget that can be embedded in under 48 hours.
UK Education Expertise Built In
Speaks the language of UK education from day one. It understands UCAS terminology, student finance, and visa processes.